Maple Leaf Farms Duck Bacon Receives Spirit of Innovation Award
October 2013

Maple Leaf Farms Naturally Applewood Smoked Duck Bacon received a Spirit of Innovation Award at the 2013 Prepared Foods’ New Products Conference held in September. Duck Bacon was awarded second place in the foodservice category.

The Spirit of Innovation Awards, created by Prepared Foods magazine and Ventura Foods, recognize exceptional and innovative product development teams for their pioneering work on exciting new products in two categories: Foodservice and Retail.

The award-winning Maple Leaf Farms Duck Bacon offers foodservice operators a new and healthier bacon option which lends itself to a myriad of menu applications. Made with boneless duck breast meat, the thick sliced bacon has 57% less fat* than traditional pork bacon.

In addition, Maple Leaf Farms Duck Bacon allows restaurants to add a unique and premium protein to any part of their menu, including the breakfast segment, at an attractive price point.

The research and development team for Maple Leaf Farms Duck Bacon was headed by Kent Thrasher as product and formulation lead. The production and launch of the product was a team effort, involving a cross functional group in cooperation with a co-packer partner.

“Working together, the team created a poultry bacon product with great texture and a delicious flavor,” said Cindy Turk, Maple Leaf Farms marketing director. “It is a great compliment to have our Duck Bacon and its development team recognized by our industry peers.”

A panel of industry experts evaluated products nominated for Spirit of Innovation Awards on a variety of criteria, including coordination among the company’s departments and/or vendors; the ingenuity of the product’s concept; and sensory quality of the nominated food or beverage.

Past Spirit of Innovation Award winners include Hormel Foods, Tyson Foods, Kraft Foods, ConAgra Foods and General Mills. Maple Leaf Farms is proud to be among these industry leaders.

*USDA National Nutrient Database for 15g pork bacon