Duck Sales Masterclass

Duck Sales Master Class

Welcome to Maple Leaf Farms Duck Sales Master Class! We're excited that you're here. In this course, we'll go over everything from selling different duck products to our range of duck products. If you have any questions or comments about the course, please reach out to us at mlfmarketing@mapleleaffarms.com.

Part 1: Selling Duck

Introduction to Duck

Over the duration of the course, we'll be building a foundation for successfully selling duck by understanding Maple Leaf Farms.

Duck Brands

In this module, we'll go over brand hierarchy, product portfolio, and how to position the right duck product to the right customer.

Duck Sales Pitch

In this section, we'll focus on how to effectively position duck to operators, overcome objections, and close more business.

Duck Data

This section will teach you how to use operator data, menu trends, pricing intelligence, competitive analysis and consumer demographics to position duck strategically.

Duck Marketing Tools

In this section, we'll cover the wide range of marketing resources, educational tools, promotional support and sales materials available to help you succeed.

Part 2: Duck Products

Whole Duck

This module will walk you through what makes our whole duck such a powerful menu item.

Duck Breast

When operators want a protein that feels premium, plates beautifully, and still delivers strong margins, duck breast checks every box.

Roast Half Duck

In this module, we'll go over what makes roast half duck such a great menu item, how to sell it and where it performs best.

Duck Legs

In this module, we're focusing on one of our most powerful menu performers, duck legs.

Duck Leg Confit

In this video, we'll go over what makes Duck Leg Confit such an effortless offering

Ground Duck

When operators want to introduce duck in a way that seems familiar and approachable, ground duck is the perfect option.

Duck Fat

In this module, we're walking through what makes duck fat such a valuable kitchen upgrade.

Sous Vide Duck Breast

In this video, we're talking about what makes sous vide duck breast such a valuable menu item.

Smoked Duck: Half & Breast

When operators want the flavor of real smokehouse cooking without the time, equipment or expertise, our smoked items deliver something truly unique.

Appetizers

For operators looking to introduce duck in a fun, approachable way, duck appetizers are one of the easiest ways.

Tucker Reserve

When chefs are looking for the very best, most precise and most elevated premium duck offering available, the Tucker Reserve brand represents the best of the best.

Halal Products

In this module, we're highlighting Maple Leaf Farms halal products from how they're produced to where they perform best.

Pulled Duck Leg Meat

In this module, we're walking through what makes pulled duck leg meat such an easy to use menu option.